WHAT IS VIDEO PRODUCTION

Are you asking yourself what a video production is? Video Production is a process where sequences of effective procedures get connected around a certain idea to be developed. And a corporate video production is the new corporate mantra being recited by advertising personalities around the world. Videography, Innovation, improvising, directing, editing, and great storytelling are all needed to produce the best video. Each process requires attention and care and will determine the time required to complete the video production process.

An organization that needs to maintain its business name and become familiar with the public has to incorporate effective marketing strategies, and video production is a fresh and a modern way to approach.

Everyone likes watching movies, and corporate videos are just appealing because they are visual, short, and enables you to be creative as you want. They can achieve all sort of things, use it as an item for a visual presence on the internet to advertise your products and services and also to market your organization and provide necessary information to your customers by incorporating sales incentives, image pieces, CEO messages, and product information. These should get supplied through the website, marketing, training, tradeshow videos, and training.

Whether you want your marketing video to bring attention to a new product or you want something that is practical for training your employees. Video production organizations can identify your requirement and bring the idea into an instructional video - visual images have more impact than reading the text.

Corporate videos are also useful for training sessions as they can cultivate learning and also raise awareness. A short instructional video for customers is a great visual tool that allows those who aren't that much good at reading or who simply get frustrated when following complicated instructions to learn about the service or product in a simple and fast style.

Videos are highly effective and can get the point across using a direct and prompt approach.

Put your corporate production onto a DVD and send it off to potential customers as an economical but cheap way to promote your new line for example. A great way to market your business they can be sent via email or added to the company website - video emails provide business' with an alternative method of sending a message to clients and are a particularly high-speed communication channel.

Companies using social networking sites such as Facebook and YouTube to post video can achieve superior results if positioned and marketed suitably to those channels. Traditional marketing videos were focused on selling and commonly disregarded as uninteresting and as they are an obvious sell not always seen in a positive light, whereas modern corporate videos are seen as a modern technique that can entertain and educate.

A video involves production elements that get tested for effectiveness. To become a successful production, it should also start with a plan. It is important for the business owner or the marketing team to sit down with the video producer to talk ideas about the product.

Here are a few tips on the factors to consider when doing a video production:

* Video Tone - Videos are essential tools for communicating your business to people. Likewise, corporate communications can also become more effective when a corporate video get used. It can be a struggle when informing and engaging your customers. The tone will catch the interest of the people who are watching the video. It is important to be interesting and unique in the first few seconds of the video. People know how to evaluate a good video just by the introduction part, and they would try to follow the presentation until the end if you can catch their real interest.

* Speech - There are several styles of delivering the speech such as the use of the talking head, a real person doing the talking such as a chief executive speaking. Some videos use an actor to get a more professional tone. Video actors offer pleasant and clear delivery of speech since they are mostly eloquent speakers.

* Script - Should the production be a scripted video production or will it be an interview style where no script gets created? This is very essential to be considered because you may not have to hire a scriptwriter if you are simply doing interviews such as testimonial videos. Unscripted videos are also better when the person being interviewed is a high-profile personality. Videos that have script would be good to watch when the actor knows about the proper delivery of lines that would look natural for the one watching. However, production without a script can gain the esteem of the public because they will know that each idea comes from an honest standpoint and therefore, more believable. This is the case for a documentary video where none of the answers is scripted, except the questions of the one doing the interview.

* Event theming - To get better production, you may also need the services of an event specialist if the video being done will gather clips of an event.

When the video production gets done by an experienced and reputed production company, then the corporate entity will see good results. Videos are required for many reasons such as training, product promotions, service promotions, or just for information. Videos are mainly made to cater for a small part of the audience. These videos get produced for new employees as well as regular employees.

When these corporate videos are produced by amateurs who are not experienced in video production, then the final result could be monotonous and boring. While experienced video production organizations will find ways to convey the message intended in a way that is lively and interesting. They will ensure that they put across exactly what the customer requires and in a manner that will attract the attention of the audience. A good video production company does corporate video production in an organized and meticulous style and therefore is far more beneficial when contrasted to an average video producer.

Corporate web videos are more advantageous and advanced when contrasted to corporations. The most crucial benefit of corporate web videos is that it can help in training employees from anyplace around the world. This way an organization can display the produced video on their website so that it can be viewed by the employees who get permitted to access it. A company can utilize these videos to educate their employees on safety or also utilize them in educating continuing education. This method is probably far more affordable as superiors of the company do not have to travel long distances to offer training to the company staffs. Apart from helping the organization save money, videos are a great medium that can quickly reach out to many representatives.

A company that has specialized in corporate video production can also help to produce the video in a way that will allow online promotion. These corporate videos can also help in generating interest among people who are looking for similar services and products. These affordable videos can then get optimized and make search engine friendly so that it can receive good viewership then direct the viewers to the organization. The videos require to be made in a way that it attracts interest from customers and brings out a need to know more about the services and products.

Hiring an established and reputable company to produce your corporate video guarantees a high quality as they have the experience and skills to achieve what you want after years of working in a diverse range of industries, from TV commercials and corporate videos to industrial videos, music videos, and even film and movie production. If you bring your ideas or prefer them to come up with a novel idea the finished product should be something that gets the message across both clearly and successfully in a way that is modern and noticeable.

The video production process can be divided into three phases:-

• Pre-Production

• Production

• Post-Production

The foremost phase of video production is the Pre-Production. Like for a sturdy building, you need to have a strong foundation; similarly, for an outstandingly amazing video, it is very important that the idea and script should be dealt with utmost care and novelty, as these two elements serve as the base for a great video. A never heard before the idea is something which can ensure a huge success for the final video. It is one of the difficult tasks, and it might take a full-fledged team of people to come up with it. Once the idea gets conceptualized; then the very creative task of writing a script comes in. The one who writes a script needs to weave it beautifully around the idea. He needs to visualize the scenes and put it in words. Thus, it is a challenging task and at times involves more than one person to give it proper shape and direction. In the pre-production stage, the unit or the production team would also decide the locations and most importantly the budget of the video. Budgeting is a very critical aspect since the next two stages are entirely dependent on it. A budget helps to streamline the resources. A good video production company will make sure that it designs a budget that perfectly fits your pocket and meets your needs.

Once the Pre Production phase is over then comes the critical phase of production. Like the soldiers take onto the battlefield during the wartime. Similarly, the production team takes onto the location to shoot the video in the production stage. Shooting a video is an art, which is not everybody's cup of tea.

While shooting, the whole crew has to work like one strong team. They need to keep coordination, which is maintained by the director. He instructs the whole crew, be it the camera person, the actors or the lighting man. Only if the footage during the production phase is shot efficiently can one hope for the final product to be brilliant. The shooting might get conducted outdoors or indoors, depending upon the demand of the script and the budget. A good production unit will comprise not only a great team but also latest equipment involved in the shooting, such as high-definition cameras, various shooting lights, and digital audio aids.

Once the field job of shooting the video is over, the last and the final stage comes to light, i.e., the post-production stage. Under this final stage, the footage shot during the second stage are reviewed again and again, and the best shots are chosen. Through the help of latest techniques and software in Editing, the video is edited. A good editor will have a perfect blend of creativity and technical knowledge. He will make sure that the video has perfect harmony and sequence and delivers the core message efficiently and effectively. Editing might involve not only video elements but also sound elements, like background music, dubbing and voice over. It is said that there is no gain without pain. Yes, Video Production can be a painful task but given you know what your limitations and budget are and given you choose the right production company to make your video; this roller coaster ride can get converted into one hell of a pleasant experience. There are various video production companies out there which might try to take advantage of you and extract money if they sense you are an amateur. So all you need is to know what you are aiming at through the video, what your budget is and is the company you are hiring worth your time and money.

Conclusion

Video Production is a great way to have a business' marketing message and product successfully out there in the market, and you don't even have to spend a lot of cash or effort. With today's improvement in technology, a project can get completed in a matter of few days or just a week at the most. This allows customers to set up a promotion using some media channels quickly. Communicating your message at such a speed and ahead of competitors enables you to reach the target market first.