Are you
asking yourself what a video production is? Video Production is a process where
sequences of effective procedures get connected around a certain idea to be
developed. And a corporate video production is the new corporate mantra being
recited by advertising personalities around the world. Videography, Innovation,
improvising, directing, editing, and great storytelling are all needed to
produce the best video. Each process requires attention and care and will
determine the time required to complete the video production process.
An
organization that needs to maintain its business name and become familiar with
the public has to incorporate effective marketing strategies, and video
production is a fresh and a modern way to approach.
Everyone
likes watching movies, and corporate videos are just appealing because they are
visual, short, and enables you to be creative as you want. They can achieve all
sort of things, use it as an item for a visual presence on the internet to advertise
your products and services and also to market your organization and provide
necessary information to your customers by incorporating sales incentives,
image pieces, CEO messages, and product information. These should get supplied
through the website, marketing, training, tradeshow videos, and training.
Whether
you want your marketing video to bring attention to a new product or you want
something that is practical for training your employees. Video production
organizations can identify your requirement and bring the idea into an
instructional video - visual images have more impact than reading the text.
Corporate
videos are also useful for training sessions as they can cultivate learning and
also raise awareness. A short instructional video for customers is a great
visual tool that allows those who aren't that much good at reading or who
simply get frustrated when following complicated instructions to learn about
the service or product in a simple and fast style.
Videos
are highly effective and can get the point across using a direct and prompt
approach.
Put your
corporate production onto a DVD and send it off to potential customers as an
economical but cheap way to promote your new line for example. A great way to
market your business they can be sent via email or added to the company website
- video emails provide business' with an alternative method of sending a
message to clients and are a particularly high-speed communication channel.
Companies
using social networking sites such as Facebook and YouTube to post video can
achieve superior results if positioned and marketed suitably to those channels.
Traditional marketing videos were focused on selling and commonly disregarded
as uninteresting and as they are an obvious sell not always seen in a positive
light, whereas modern corporate videos are seen as a modern technique that can
entertain and educate.
A video
involves production elements that get tested for effectiveness. To become a
successful production, it should also start with a plan. It is important for
the business owner or the marketing team to sit down with the video producer to
talk ideas about the product.
Here are
a few tips on the factors to consider when doing a video production:
* Video
Tone - Videos are essential tools for communicating your business to people.
Likewise, corporate communications can also become more effective when a
corporate video get used. It can be a struggle when informing and engaging your
customers. The tone will catch the interest of the people who are watching the
video. It is important to be interesting and unique in the first few seconds of
the video. People know how to evaluate a good video just by the introduction
part, and they would try to follow the presentation until the end if you can
catch their real interest.
* Speech
- There are several styles of delivering the speech such as the use of the
talking head, a real person doing the talking such as a chief executive
speaking. Some videos use an actor to get a more professional tone. Video
actors offer pleasant and clear delivery of speech since they are mostly
eloquent speakers.
* Script
- Should the production be a scripted video production or will it be an
interview style where no script gets created? This is very essential to be
considered because you may not have to hire a scriptwriter if you are simply
doing interviews such as testimonial videos. Unscripted videos are also better
when the person being interviewed is a high-profile personality. Videos that
have script would be good to watch when the actor knows about the proper
delivery of lines that would look natural for the one watching. However,
production without a script can gain the esteem of the public because they will
know that each idea comes from an honest standpoint and therefore, more
believable. This is the case for a documentary video where none of the answers
is scripted, except the questions of the one doing the interview.
* Event
theming - To get better production, you may also need the services of an event
specialist if the video being done will gather clips of an event.
When the
video production gets done by an experienced and reputed production company,
then the corporate entity will see good results. Videos are required for many
reasons such as training, product promotions, service promotions, or just for
information. Videos are mainly made to cater for a small part of the audience.
These videos get produced for new employees as well as regular employees.
When
these corporate videos are produced by amateurs who are not experienced in
video production, then the final result could be monotonous and boring. While
experienced video production organizations will find ways to convey the message
intended in a way that is lively and interesting. They will ensure that they
put across exactly what the customer requires and in a manner that will attract
the attention of the audience. A good video production company does corporate
video production in an organized and meticulous style and therefore is far more
beneficial when contrasted to an average video producer.
Corporate
web videos are more advantageous and advanced when contrasted to corporations.
The most crucial benefit of corporate web videos is that it can help in
training employees from anyplace around the world. This way an organization can
display the produced video on their website so that it can be viewed by the
employees who get permitted to access it. A company can utilize these videos to
educate their employees on safety or also utilize them in educating continuing
education. This method is probably far more affordable as superiors of the
company do not have to travel long distances to offer training to the company
staffs. Apart from helping the organization save money, videos are a great
medium that can quickly reach out to many representatives.
A company
that has specialized in corporate video production can also help to produce the
video in a way that will allow online promotion. These corporate videos can
also help in generating interest among people who are looking for similar
services and products. These affordable videos can then get optimized and make
search engine friendly so that it can receive good viewership then direct the
viewers to the organization. The videos require to be made in a way that it
attracts interest from customers and brings out a need to know more about the
services and products.
Hiring an
established and reputable company to produce your corporate video guarantees a
high quality as they have the experience and skills to achieve what you want
after years of working in a diverse range of industries, from TV commercials
and corporate videos to industrial videos, music videos, and even film and
movie production. If you bring your ideas or prefer them to come up with a
novel idea the finished product should be something that gets the message
across both clearly and successfully in a way that is modern and noticeable.
The video
production process can be divided into three phases:-
•
Pre-Production
•
Production
•
Post-Production
The
foremost phase of video production is the Pre-Production. Like for a sturdy
building, you need to have a strong foundation; similarly, for an outstandingly
amazing video, it is very important that the idea and script should be dealt
with utmost care and novelty, as these two elements serve as the base for a
great video. A never heard before the idea is something which can ensure a huge
success for the final video. It is one of the difficult tasks, and it might
take a full-fledged team of people to come up with it. Once the idea gets
conceptualized; then the very creative task of writing a script comes in. The
one who writes a script needs to weave it beautifully around the idea. He needs
to visualize the scenes and put it in words. Thus, it is a challenging task and
at times involves more than one person to give it proper shape and direction.
In the pre-production stage, the unit or the production team would also decide
the locations and most importantly the budget of the video. Budgeting is a very
critical aspect since the next two stages are entirely dependent on it. A
budget helps to streamline the resources. A good video production company will
make sure that it designs a budget that perfectly fits your pocket and meets
your needs.
Once the
Pre Production phase is over then comes the critical phase of production. Like
the soldiers take onto the battlefield during the wartime. Similarly, the
production team takes onto the location to shoot the video in the production
stage. Shooting a video is an art, which is not everybody's cup of tea.
While
shooting, the whole crew has to work like one strong team. They need to keep
coordination, which is maintained by the director. He instructs the whole crew,
be it the camera person, the actors or the lighting man. Only if the footage
during the production phase is shot efficiently can one hope for the final
product to be brilliant. The shooting might get conducted outdoors or indoors,
depending upon the demand of the script and the budget. A good production unit
will comprise not only a great team but also latest equipment involved in the
shooting, such as high-definition cameras, various shooting lights, and digital
audio aids.
Once the
field job of shooting the video is over, the last and the final stage comes to
light, i.e., the post-production stage. Under this final stage, the footage
shot during the second stage are reviewed again and again, and the best shots
are chosen. Through the help of latest techniques and software in Editing, the
video is edited. A good editor will have a perfect blend of creativity and
technical knowledge. He will make sure that the video has perfect harmony and
sequence and delivers the core message efficiently and effectively. Editing
might involve not only video elements but also sound elements, like background
music, dubbing and voice over. It is said that there is no gain without pain.
Yes, Video Production can be a painful task but given you know what your
limitations and budget are and given you choose the right production company to
make your video; this roller coaster ride can get converted into one hell of a
pleasant experience. There are various video production companies out there
which might try to take advantage of you and extract money if they sense you
are an amateur. So all you need is to know what you are aiming at through the
video, what your budget is and is the company you are hiring worth your time
and money.
Conclusion
Video
Production is a great way to have a business' marketing message and product
successfully out there in the market, and you don't even have to spend a lot of
cash or effort. With today's improvement in technology, a project can get
completed in a matter of few days or just a week at the most. This allows
customers to set up a promotion using some media channels quickly.
Communicating your message at such a speed and ahead of competitors enables you
to reach the target market first.
